Business proposal paper format

A white paper is essentially a mix of an informational article and a glossy brochure. White papers can be distributed in hard copy, as part of a larger document such as a business plan, or available digitally as an attachment to an email, a newsletter or as a page on a website. It is very important that what you present as a white paper actually is a white paper, not something else. Like formal business plans, white papers follow a specific format, and always include a front and back cover, even if it is intended to be distributed digitally.

A white paper is five to 25 pages long not including covers and generally has the following components in the following order:.


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The introduction. This is a one-paragraph overview of the white paper to give readers a general idea of the content in the document and entice them to read further. The problem or challenge. White papers are intended to give readers possible solutions for a problem or challenge they are facing, so this section is intended to state the issue in a way the readers can easily relate to and feel their issues are being addressed.

What is a business proposal? Table of contents Depending on how long your business proposal is, a table of contents is a nice touch. Executive summary Introduce your proposal with a great executive summary, one that really sells your business and the products or services you provide.

Statement of problem, issue, or job at hand Following your executive summary, go on to discuss the problem that the client is currently facing. Qualifications Go ahead, brag a little—this is the section of your business proposal where you get to convince your potential client why you are the most qualified person to take on the job. Schedule and benchmarks Be clear with your potential client: How long will your proposed project take?

Cost, payment, and any legal matters Here is where you get down to brass tacks and state the cost, and payment schedule if necessary. How long does it have to be? Was this article helpful? Starting or Growing a Business? Check out these Offerings. Liked this article? Try these:. Back To Top. Try the 1 business planning software risk-free for 60 days Start Your Plan No contract, no risk.

Built for entrepreneurs like you. Start Your Plan. Break large paragraphs into smaller ones. Important or bulky information can be presented more clearly using lists or tables. These forms naturally draw the eye of the reader. Their separation from paragraphs adds importance to that information.

Sample Proposal | Style for Students Online

Wedding planner services on the wedding day include staff coordination, decoration organization, vendor confirmation, venue consultation, schedule logistics, and troubleshooting. The list presents the same information in a format that is easier to read, remember, and reference.

Clients may have document length or font instructions. Other clients have no directions and prefer creativity in the document. No matter the directions, they must be followed exactly. The client has provided them for a reason. To incorporate all their desires ensures your document can properly fall into their internal review process. Importantly, it also shows your attention to detail. The proposal should feel complete. The overall design of the document is appealing and encourages the audience to open and read more. Images and graphics are inserted where they enhance the bid and never distract the reader.

Many companies also strive for consistency, so that clients can recognize their work.

How To Write A Business Proposal With An Example

A style guide is highly valuable in this case. The guide is developed based on best practices and preferences within the company.


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It can define any aspect from font selection to word choice. Following a style guide produces documents with a certain standard and uniformity. If there is a marketing department in your company, coordinate with their graphics team to ensure you are using the brand graphics correctly. Another handy tool for standardization is a template.

How to write a white paper for my business proposal

Whether an internal or online version, these prepared documents can save time for the writer. In templates, many of the formatting decisions have already been made. Templates should be used with caution. If the existing template does not suit the current client, the proposal needs to be modified or entirely restarted.

Writing an Informal Proposal

In our ultimate guide to writing a proposal, we discuss when and how to use graphics. Graphics can either hurt or aid in your presentation of content. As a general rule, you want to keep them simple and easy to understand.